![]() ![]() Past 7 days, Past 5 years, 2004-Present and you can also customize a time range. This tab lets you choose the time-period over which you want to analyse the results of your search query. The second parameter is the one that says “Past 12 months” by default. Via this tab you could select Australia, and then drill down to Melbourne after typing in your relevant search query to see results. In this case, you would not need data from the United States for the query “flower delivery”, as that would not add value to your business. Say for example, you have an online flower selling business in Australia. The first parameter is Worldwide, which is generally used for geo-targeting purposes. The Explore tab has four parameters that allow you to customize your search. Second being when you change the tab to “Explore” by clicking on the top left Menu icon. First being when you type a topic on the search bar, located at the home page, which says “Explore Topic”. This functionality can be accessed in one of the two ways. This functionality is the one that lets you traverse through the relevant search trends of the topic you are interested in. Let’s move further and talk about two of the core functionalities of this tool, Explore and Trending Searches. This page is simply a collection of trending searches across Google, YouTube and Google news arranged by the order of their popularity. When you navigate to Google trends URL, you land on the Home page. First let’s work through the basic functionalities of Google trends. We’ll dig into each of these features in the upcoming section. To make this simpler to understand, I would list the Key features of Google trends, from a business perspective and for SEO purposes as: If this information is utilized in the right way, it could certainly help to boost your business. What’s amazing is that you can drill down this information for specific cities and towns. It tells you exactly in which area is your product and that of your competitors searched for. However, what this tool does the best is to fetch the local consumer behaviour. You can also get ideas for content writing for blogs and articles by analysing trending charts and searches and much more. You can run over trending searches over a pre-defined or customized time period, determine the reach and influence of your brand, your overall brand health and those of the competitors. Right from exploring the interest over time of a keyword to drilling down the popularity of your product across specific regions, Google Trends does it all. And why should I learn to use this tool? Well, the answer is quite simple. The first question that pops in your head is what all can Google trends do for you and your business. What Google trends can do for your business? Click on the first URL and you’ll be directed straight to the Google trends dashboard. All you simply need to do is type Google trends and hit enter. Also it does not mock you by asking you to sign in, unlike other Google tools, say for example Adwords. ![]() These insights are quite distinct from those that you get from Google’s Keyword planner, which means when used in conjunction with keyword planner, Google trends can help you get a whole lot of information needed for your business’s SEO.Īnd the good news is, it is absolutely free! Yes, you heard that right. Google trends is yet another Google tool that gives you key insights about consumer interest as well as popular search terms relevant to your business. Click Here – Free 30-Minute Strategy Sessionīe quick! FREE spots are almost gone for this Month ![]()
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